Maailmalla ja Suomessa nopeimmin kasvava urheilun harrastamisen ja seuraamisen muoto.
Tavoittaa vuoteen 2020 mennessä globaalisti yli puoli miljardia ihmistä (Statista 2018).
Tarjoaa ikkunan tulevaisuuteen (millenniaalit ja nuoremmat sukupolvet).
Institutionalisoituminen on vauhdissa, mutta perinteiseen urheiluun verrattuna e-urheilu on alihyödynnetty arvonluontikumppani.
- Julkaistu: 23.07.2019
The value of e-sports is in the eye of the beholder – but can e-sports operators influence what the spectators see?
This *** article considers the societal discussion revolving around e-sports to be a reflection of the incommensurability of different means of value justification. The article seeks an answer to the question of how e-sports operators can demonstrate that their work entails aspects, i.e. propose value to aspects that are generally valued. The article presents a theory-guided analysis of the means of value justification in the world of e-sports. The theoretical basis builds upon modern economic sociology. The esteem of e-sports is not generated spontaneously but requires active measures by operators within the e-sports field. This calls for an ability to recognise various means of value justification and the related value categories and conflicts in one’s own work. The attractiveness of e-sports in the eyes of the corporate world as well as the general public is proportional to how credibly the e-sports operators are able to demonstrate aspects of their work that are in line with things that are generally valued. The present article contributes to the collaboration between e-sports operators and stakeholders by verbalising the tensions and possibilities related to such collaboration. The article aids in recognising the value-creating interfaces and in fortifying the collaboration and finding synergy benefits.